Market access involves more than finding a buyer once. Clear expectations around quality, quantity, timing, price and payment help build relationships that can last.
Before agreeing a sale, clarify the grade or condition expected, how quantities will be measured, who handles transport, when payment is due and what happens if delivery changes. Where possible, compare more than one offer and calculate the costs of meeting each buyer's requirements. Written records of agreed terms reduce confusion. Producers and buyers should verify counterparties and avoid commitments they cannot realistically fulfil.